Our Senior Service designer explains how the Historypin team are injecting elements of gamification into their design process for their …
Can Consumer Product Design Really Drive Systemic Social Change?
A recent Forbes piece by Ashoka’s Michael Zakaras takes product design to task as a source of transformational social change. To provide an antidote to the fashionable fascination with “things” as the answer to all our social ills, the article uses examples like Toms Shoes‘ one-for-one model and the distribution of mosquito nets as evidence that products normally fail to engage with the roots of complex social problems.
Designing for behaviour change: Tip 6
The sixth in a series of seven guest blogs for the RSA aimed at student designers. This one’s about User Value, Social Value and Financial Value. Creative Director Tori Flower shares her insights into how to approach designing for behaviour change.
Designing for behaviour change: Tip 5
The sixth in a series of seven guest blogs for the RSA aimed at student designers. This one’s about testing, improving and iterating your solution. Creative Director Tori Flower shares her insights into how to approach designing for behaviour change.
Designing for behaviour change: Tip 4
The fifth in a series of seven guest blogs for the RSA aimed at student designers. This one’s about designing around behavioural insights. Creative Director Tori Flower shares her insights into how to approach designing for behaviour change.
Designing for behaviour change: Tip 3
The fourth in a series of seven guest blogs for the RSA aimed at student designers. This one’s about identifying the designing interventions that facilitate, not communicate. Creative Director Tori Flower shares her insights into how to approach designing for behaviour change.
Designing for behaviour change: Tip 2
The third in a series of seven guest blogs for the RSA aimed at student designers. This one’s about identifying the motivations and barriers to action. Creative Director Tori Flower shares her insights into how to approach designing for behaviour change.
Designing for behaviour change: Tip 1
The second in a series of seven guest blogs for the RSA aimed at student designers. This one’s about identifying the Outcome, Actor and Action. Creative Director Tori Flower shares her insights into how to approach designing for behaviour change.
Designing for behaviour change: 6 tips for students
The first in a series of seven guest blogs for the RSA aimed at student designers. Creative Director Tori Flower shares her insights into how to approach designing for behaviour change.
The Next Frontier for Social Impact Investment
Social Impact Investment is explored by Nick Stanhope.
Successful commercial entrepreneurs have to prioritise building two types of value within their ventures: user value and financial value. The job of creating value for users is hard. It relies on a profound understanding of the intrinsic motivations of the target audience. It requires the time, investment and experience…
Shift’s development process for social ventures
Nick and Tori explain the process that shapes and structures Shift’s work designing social ventures. As part of our three year partnership with the Nominet Trust, we have intended to codify and share this process more explicitly, both for our own benefit and in the hope that other mission-driven designers and social entrepreneurs find it useful.
How can we bridge the gap between what people want and what’s good for people?
Talk by Tori Flower at TEDxKCS. She shares insights from her background in advertising and as a designer for behaviour change, including the importance of looking at the world from the point of view of your customer and designing things people actually want.
From We Are What We Do to Shift: a new name for a different approach
Our work in behaviour change started 10 years ago, as a social movement that inspired people to use their everyday …
RSA Workshop: Designing ways to improve Everyday Wellbeing
Mental health is a major issue affecting the UK population. 25% of people in Britain will experience mental health problems every year…
5 reasons why business models suit behaviour change
Business models don’t suit every social mission. As Dan Pallotta says in his March 2013 TED Talk, “social business needs …
Us and the Other Us
As part of our ongoing research on the Incidental Effect, we’re working our way through another huge array of books, …
Playing social change
Despite being interested from a distance for some time, we have only just started to explore the potential of gaming …