From 2009-2022, Tori was co-founder and Brand and Comms Director at Shift. She was fundamental in establishing Shift as a pioneer and expert in the social innovation space, has helped shaped Shift's strategic approach to design for social change and grown the design and innovation expertise of the organisation.

Tori was responsible for developing brands that appeal and communications strategies that engage our target users, drawing on her background in the advertising industry, where she won D&AD and other industry awards.

Tori is a faculty member of Year Here, has sat on the jury for both the RSA and D&AD Student Awards, been profiled in the book Design Transitions and her team has won Google Impact, Nesta New Radical, Webby, and Tech4Good awards.

Tori holds a BA in Classics from the University of Cambridge and a Postgraduate Diploma in Art Direction and Copywriting for Advertising. She enjoys growing vegetables and swimming in rivers.

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Changing Places Pilot Summary

Changing Places is a national campaign for young people on the NCS programme, aiming to unite young people in different parts of the country in speaking up about what they love and want to change about their local area.

Designing for behaviour change: Tip 3

The fourth in a series of seven guest blogs for the RSA aimed at student designers. This one’s about identifying the designing interventions that facilitate, not communicate. Creative Director Tori Flower shares her insights into how to approach designing for behaviour change.

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Empowering students and clinicians with mental health data

December 15, 2020

In-depth user research exploring the experiences and perspectives of college students and clinicians around opportunities for mental health innovation.

Understanding the impact of Covid-19 on Fair Finance customers

December 3, 2020

User research exploring the lives, experiences and support needs of Fair Finance customers in the context of the pandemic.

Hot, prepared revolution: A summary of two years work looking at takeaways

December 17, 2018

Shift has developed the UK’s most detailed understanding of takeaway food, families’ relationship with it, the role hot, prepared food plays in their food behaviours, the economics of outlets and the motivations of their owners. Possible avenues for positive change have been tested and the way forward is clear.

Insights Report: Domestic Food Waste

January 2, 2014

The scale of the issue, the main types of food wasted, key audiences, key food-wasting behaviours and the cultural context of daily decisions that cause these.

Tori Flower and Kathleen Collett

Survey of Existing Consumer Products and Services which Reduce Food Waste

January 1, 2014

Report broken down by the six stages in the domestic food cycle including summary highlighting common themes and relative effectiveness, with recommendations.

Tori Flower and Kathleen Collett


Chicken Shops: Fuelling London’s Youth

October 2, 2013

Infographic on the prevalence and effect of fast food outlets

Tori Flower and Kate Ferrier

Chicken Shops and Poor Diets

October 1, 2013

Summary of research findings including behavioural observation, survey of young people, local environment mapping, ethnography, chicken shop business profiling

Tori Flower and Tayo Medupin

Infographic: The Truth About Food Waste

December 1, 2012

Infographic showing scale of domestic food waste and relative environmental impact of food waste and food packaging.

Tori Flower and Kate Ferrier


Impact Infographic

March 23, 2012

Depiction of the social impact of Pinning Reading’s History, a project in Reading, UK, with data and analysis from the London Government Information Unit (LGiU).

Tori Flower & Kate Ferrier


Isn’t everybody using the internet?

January 2, 2012

Infographic showing digital exclusion figures across Europe, plus affected audience groups and barriers.

Tori Flower and Kate Ferrier

The State of Intergenerational Relations

October 2, 2011

Infographic illustrating the growing inter-generational divide, the growing ageing population, and prevalence of loneliness amongst the elderly.

Tori Flower and Charlotte Heal


Creative Thinking as a Force for Good

Creative Huddle, August 2013

Designing Tools to Facilitate Behaviour Change
Design Transitions, April 2012