Profile
From 2009-2022, Tori was co-founder and Brand and Comms Director at Shift. She was fundamental in establishing Shift as a pioneer and expert in the social innovation space, has helped shaped Shift's strategic approach to design for social change and grown the design and innovation expertise of the organisation.
Tori was responsible for developing brands that appeal and communications strategies that engage our target users, drawing on her background in the advertising industry, where she won D&AD and other industry awards.
Tori is a faculty member of Year Here, has sat on the jury for both the RSA and D&AD Student Awards, been profiled in the book Design Transitions and her team has won Google Impact, Nesta New Radical, Webby, and Tech4Good awards.
Tori holds a BA in Classics from the University of Cambridge and a Postgraduate Diploma in Art Direction and Copywriting for Advertising. She enjoys growing vegetables and swimming in rivers.
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Shift in practice: Our design principles for social change
Looking for some principles to practise when designing for social change? Here, Tori Flower shares some of the key principles …
Young co-leads share insights from shaping a peer-led research project
What are the benefits of young people running a research project? What are the challenges of taking a participatory approach? …
Changing Places Pilot Summary
Social media and the spread of health information
We are delighted to announce that Wellcome has appointed Shift as their insights partner for a new piece of research exploring the …
Shift’s first ever Annual Awards
Here at Shift we have developed a clear idea of how we want to act as an organisation, which we …
NSPCC appoints Shift as insights partner for new national behaviour change campaign
Press release February 2018 The NSPCC have appointed the not-for-profit organisation Shift as their insights partner for a new national …
Guest blog from Hidden Women of Design
The Hidden Women of Design initiative showcases and supports women working in the field of Design. In July, they hosted …
Ten best uses of Buttons, our new digital inclusion tool
In February we launched Buttons, our new and improved digital inclusion tool, which helps you make lists of websites you …
Designing for behaviour change: Tip 6
The sixth in a series of seven guest blogs for the RSA aimed at student designers. This one’s about User Value, Social Value and Financial Value. Creative Director Tori Flower shares her insights into how to approach designing for behaviour change.
Designing for behaviour change: Tip 5
The sixth in a series of seven guest blogs for the RSA aimed at student designers. This one’s about testing, improving and iterating your solution. Creative Director Tori Flower shares her insights into how to approach designing for behaviour change.
Designing for behaviour change: Tip 4
The fifth in a series of seven guest blogs for the RSA aimed at student designers. This one’s about designing around behavioural insights. Creative Director Tori Flower shares her insights into how to approach designing for behaviour change.
Designing for behaviour change: Tip 3
The fourth in a series of seven guest blogs for the RSA aimed at student designers. This one’s about identifying the designing interventions that facilitate, not communicate. Creative Director Tori Flower shares her insights into how to approach designing for behaviour change.
Designing for behaviour change: Tip 2
The third in a series of seven guest blogs for the RSA aimed at student designers. This one’s about identifying the motivations and barriers to action. Creative Director Tori Flower shares her insights into how to approach designing for behaviour change.
Designing for behaviour change: Tip 1
The second in a series of seven guest blogs for the RSA aimed at student designers. This one’s about identifying the Outcome, Actor and Action. Creative Director Tori Flower shares her insights into how to approach designing for behaviour change.
Designing for behaviour change: 6 tips for students
The first in a series of seven guest blogs for the RSA aimed at student designers. Creative Director Tori Flower shares her insights into how to approach designing for behaviour change.
How can we bridge the gap between what people want and what’s good for people?
Talk by Tori Flower at TEDxKCS. She shares insights from her background in advertising and as a designer for behaviour change, including the importance of looking at the world from the point of view of your customer and designing things people actually want.
We’re nominated for an Urban Food Award
We’re excited to tell you that our project that puts healthy fast food outlets in areas dominated by unhealthy options, …
RSA Workshop: Designing ways to improve Everyday Wellbeing
Mental health is a major issue affecting the UK population. 25% of people in Britain will experience mental health problems every year…
@Shift_org
Research
Empowering students and clinicians with mental health data
December 15, 2020
In-depth user research exploring the experiences and perspectives of college students and clinicians around opportunities for mental health innovation.
Understanding the impact of Covid-19 on Fair Finance customers
December 3, 2020
User research exploring the lives, experiences and support needs of Fair Finance customers in the context of the pandemic.
Hot, prepared revolution: A summary of two years work looking at takeaways
December 17, 2018
Shift has developed the UK’s most detailed understanding of takeaway food, families’ relationship with it, the role hot, prepared food plays in their food behaviours, the economics of outlets and the motivations of their owners. Possible avenues for positive change have been tested and the way forward is clear.
Insights Report: Domestic Food Waste
January 2, 2014
The scale of the issue, the main types of food wasted, key audiences, key food-wasting behaviours and the cultural context of daily decisions that cause these.
Survey of Existing Consumer Products and Services which Reduce Food Waste
January 1, 2014
Report broken down by the six stages in the domestic food cycle including summary highlighting common themes and relative effectiveness, with recommendations.
Tori Flower and Kathleen Collett
Chicken Shops: Fuelling London’s Youth
October 2, 2013
Infographic on the prevalence and effect of fast food outlets
Tori Flower and Kate Ferrier
Chicken Shops and Poor Diets
October 1, 2013
Summary of research findings including behavioural observation, survey of young people, local environment mapping, ethnography, chicken shop business profiling
Infographic: The Truth About Food Waste
December 1, 2012
Infographic showing scale of domestic food waste and relative environmental impact of food waste and food packaging.
Tori Flower and Kate Ferrier
Impact Infographic
March 23, 2012
Depiction of the social impact of Pinning Reading’s History, a project in Reading, UK, with data and analysis from the London Government Information Unit (LGiU).
Tori Flower & Kate Ferrier
Isn’t everybody using the internet?
January 2, 2012
Infographic showing digital exclusion figures across Europe, plus affected audience groups and barriers.
Tori Flower and Kate Ferrier
The State of Intergenerational Relations
October 2, 2011
Infographic illustrating the growing inter-generational divide, the growing ageing population, and prevalence of loneliness amongst the elderly.
Tori Flower and Charlotte Heal
Projects
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Affordable good food for families
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Relationships Project: a better society through better relationships
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Developing mental health support networks around children and young people
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Better support for parents, even during the pandemic
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Behaviours to guide nonprofits in times of change
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Powering nonprofits to respond to the crisis
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Tip: giving new parents high quality information they’ll love
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Healthier Internet: Making high quality health info easy to find and trust
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Mobile game helping children manage their emotions
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Empowering students and clinicians with mental health data
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The impact of Covid-19 on financial vulnerability
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Researching how to improve parent-child interactions with NSPCC
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NSPCC: Understanding its market position to shape its strategy
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Using data and insights to improve early years services
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Building self-reflection skills in young people
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Creating a system of continuous improvement for the NCS programme
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Changing Places: Giving young people a voice on their local area
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Designing a replicable approach for supporting children in care
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Progressively: a model to help organisations improve their impact
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Historypin: bringing communities together though local history
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Box Chicken:
a healthier alternative to fast food near schools -
Change The World For a Fiver: a book and social movement
Coverage
Creative Thinking as a Force for Good
Creative Huddle, August 2013
Designing Tools to Facilitate Behaviour Change
Design Transitions, April 2012