As a Innovation Lead, Louise’s focus is to bring the right products and services to market by following human-centred research and design methods. This involves defining the problem to be solved and identifying our target users, before laying out strategic roadmaps of work.
Louise works end-to-end across projects, focusing on user research, design strategy, and on-the-ground testing, iteration and implementation.
She holds a Bsc in Applied Psychology from the Dún Laoghaire Institute, Dublin, her hometown. Before joining Shift, she led projects at two design consultancies - Engine in London and Each&Other in Dublin - where she successfully brought new concepts to market within the commercial sector.
Louise tries to run, bake and do yoga in her spare time, but generally gets distracted by the delights of London.
December 17, 2018
Shift has developed the UK’s most detailed understanding of takeaway food, families’ relationship with it, the role hot, prepared food plays in their food behaviours, the economics of outlets and the motivations of their owners. Possible avenues for positive change have been tested and the way forward is clear.