We’re an award-winning charity that designs products and builds social ventures to help solve social problems.


Introducing MadeByPlay, a new initiative creating social games with communities and workplaces to ignite dialogue, boost empathy and stimulate collective action.

After crunching the numbers and talking to parents, Innovation Director Tayo shares five things we learnt from beta-testing our online parenting community Tip.

We've been mapping the landscape of existing provision for tackling child maltreatment to understand how much NSPCC activities are differentiated.

Our approach

We use a research-led, user-centred design approach to create solutions that meet user needs, are financially sustainable and have a profound social impact. We have developed this into a new model, Progressively, used by funders and other social organisations.

Explore Progressively

Our Team

We are an expert team of researchers, designers and venture builders with experience in a range of social issues including mental health, obesity and social isolation.

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Working with us

We work with organisations that are trying to have a deep and lasting social impact. We provide the methodology, specialist skills and experience to help them improve their solutions and develop new ones.

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  • Shift brings significant expertise and experience in product and service design, as well as a well developed approach to generating three strands of value, which sit at the core of their work. Shift’s way of working is really good fun, and we’ve made huge progress in a short space of time. Sarah Mcmullen NCT
  • I was keen to partner with Shift because of their ethos to use technology to make a positive difference. They are passionate about involving the end users throughout the process, to ensure that their products meet the needs and wants of those who will use them Clare Hill Reading University

Our Awards

Blogs & Papers

Explore articles, videos and research and design reports that we’ve made available to help anyone designing for impact.

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