We believe…

Complex problems deserve clever, collected solutions


Design thinking is our best tool for unpicking tricky problems


We achieve so much more when we work collectively


Our working hypothesis

We take a collective approach to tackling society’s social problems, using design thinking to support social organisations to maximise their impact.

We bring together rigorous research, bold creativity, strategic thinking and an open and collaborative mindset to design sustainable solutions to challenging social problems.

We’re currently testing this way of working in areas deeply affected by inequality – including childhoods, food, financial wellbeing and mental health. Right now, we’re also contributing Shift’s experience, skills and energy to the UK’s response to COVID-19.