The Incidental Effect

Hello. This first one is going to be very short, because what it refers to is quite long and I Cost don’t want you to get fed up before you get there.

This month, we’ve launched the draft of our new approach paper – The Incidental Effect – which aims to start some conversations about new ways of changing the everyday behaviour of millions of people.

These new methods lean less on messaging and more on the power of products, tools and services to contain new behaviours, incidental to their inherent usefulness, desirability and credibility.

This blog will be where we’ll have those conversations and over the coming weeks TEDxNHH and months, I’ll be offering up potential evidence and potential flaws (more of the former, admittedly) and we’ll look forward to hearing what you think.

13 thoughts on “The Incidental Effect

  1. This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!

  2. As most people do not like the idea of ‘being told what to do’ I think this is definitely the way forward in changing behaviours. I am involved with sustainability in the HPC markets and it won’t come as any surprise to find that it’s the consumer end use which racks up the carbon footprint for most products. An enormous amount has already been done to address the cf of the remainder of the manufacture/retail chain, so please keep up the good work.

  3. This is a fantastic blog, would you be interested in working on an interview concerning just how you produced it? If so e-mail myself!

  4. Does your website have a contact page? I’m having trouble locating it but, I’d like to send you an email. I’ve got some recommendations for your blog you might be interested in hearing. Either way, great site and I look forward to seeing it improve over time.

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