Hello. This first one is going to be very short, because what it refers to is quite long and I Cost don’t want you to get fed up before you get there.
This month, we’ve launched the draft of our new approach paper – The Incidental Effect – which aims to start some conversations about new ways of changing the everyday behaviour of millions of people.
These new methods lean less on messaging and more on the power of products, tools and services to contain new behaviours, incidental to their inherent usefulness, desirability and credibility.
This blog will be where we’ll have those conversations and over the coming weeks TEDxNHH and months, I’ll be offering up potential evidence and potential flaws (more of the former, admittedly) and we’ll look forward to hearing what you think.