Refining our social innovation model

In April, when we set out on our first year of our research and development partnership with the Nominet Trust, we had in place a pretty robust six stage social innovation model, which we had been evolving and refining over several years of work in behaviour change and product design…

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Can Consumer Product Design Really Drive Systemic Social Change?

A recent Forbes piece by Ashoka’s Michael Zakaras takes product design to task as a source of transformational social change. To provide an antidote to the fashionable fascination with “things” as the answer to all our social ills, the article uses examples like Toms Shoes‘ one-for-one model and the distribution of mosquito nets as evidence that products normally fail to engage with the roots of complex social problems.

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