The Challenge

Financial shocks, unmanageable debt and income vulnerability disproportionately affect women. Southern Housing Group have found that through services, coaching and support to build financial resilience, many women among their tenant base would be able to better protect against these challenges. These efforts are spearheaded in their Many Sisters programme.

The Solution

Applying an evidence-based, behavioural science model to Southern Housing Group’s Many Sisters programme, to help reduce barriers to financial resilience.

Our Approach

  • Management interviews
  • Extensive desk research
  • Community immersion
  • Adapting and applying ideas42’s ‘Financial Health Check’ model
  • Co-design and service development
  • Testing, validation and roll-out