The Challenge

NSPCC wants to maximise its impact by concentrating on activities where it plays a sector-leading role, but can’t do this without a more comprehensive, and up to date, understanding of the fast evolving children services’ landscape in which it operates.

Shift were incredibly quick at understanding the range of our work, amassing insight and providing a framework that has stimulated new conversations. We appreciated the care they took to build and present a clear story. They’ve given us an additional set of lenses to help us focus on achieving the best for children.

Maria Tuck, Head of Impact, NSPCC

Our Solution

Working closely with NSPCC, we created a comprehensive map of actors working to reduce child maltreatment, and helped them to design a new, clear, sector-leading strategic role. 

What we did

Mapped NSPCC’s current activity to sector level outcome areas and identified other provision focusing on the same areas. 

Developed an activity categorisation process to identify duplicate and complementary provision.

Identified where NSPCC or other providers were taking a market-leading position, and a number of potential roles they could provide in the sector. 

Shared initial findings with teams across the organisation, which informed our final recommendations.

Presented these findings to Executive Board and Trustees as part of ongoing strategic discussions.