Around 20% of food bought is thrown away, and over half of this is generated in the home. Food waste is the largest single contributor to the domestic carbon footprint – around 14% – yet has an unusually high potential for improvement, as a high percentage of its waste is avoidable, and research suggests there is a greater appetite and ability for personal behaviour change.
- An Insights Report which analysed key target audiences and the behavioural drivers of food waste.
- A survey of existing consumer products and services which reduce food waste
January 2, 2014
The scale of the issue, the main types of food wasted, key audiences, key food-wasting behaviours and the cultural context of daily decisions that cause these.
January 1, 2014
Report broken down by the six stages in the domestic food cycle including summary highlighting common themes and relative effectiveness, with recommendations.