Improving products and services that support people to manage financial shocks

The Problem

Nearly 13m people across the country would be pushed into financial difficulty with an unexpected bill. Rising living costs and increasing job insecurity for low income families make this an increasingly challenging issue, both nationally and for 2m Londoners living in poverty.

We have always believed that improving people’s ability to manage and control their finances makes good business sense and has a positive impact on their lives.

Faisel Rahman, CEO of Fair Finance

The Solution

Harnessing behavioural science to develop products and services, provided by Fair Finance, that support low income families to manage financial shocks and improve their financial resilience over time.

So far…

  • 7 management interviews
  • 5 expert interviews
  • Customer journey mapping
  • Literature review
  • Trial design
  • Testing with 1500 customers

[Photo by Mirza Babic on Unsplash]


Encouraging Affordable Borrowing

March 20, 2020

In this report, published with Fair Finance, we share our RCT findings on anchoring loan amounts.





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