Getting people online with help from family and friends

“Internet Buttons are an excellent way of making the web more fun and accessible for new users. They are simple, intuitive and a fantastic tool for onliners who want to pass on their skills and show their offline family members and friends specific benefits of the web that appeal to each individual.”

Martha Lane Fox, founder of Race Online

The Problem

In 2010, 9.2 million people in the UK were offline, missing out on access to services that could increase their independence and sociability, save them up to £560 a year and allow them to communicate online with friends and family. Yet 75% of people offline knew someone who they could ask for help.

“Internet Buttons is a fantastic tool for UK online centres because it gives our staff another way of engaging people and instantly making the internet both easy and relevant.”

Helen Milner, Managing Director of UK online centres

The Solution

A webtool for accessing your favourite websites, set up by someone you know.

So far…

  • Available in 5,000 UK Online Centres
  • Translated for 4 countries – UK, Ireland, Poland and Netherlands
  • 10,000+ users


Buttons User Testing

November 1, 2013

Summary of the user testing of the latest prototype of Buttons carried out by the Tinder Foundation with 17 UK online centres and 44 centre learners across the country.

The Tinder Foundation

Isn’t everybody using the internet?

January 2, 2012

Infographic showing digital exclusion figures across Europe, plus affected audience groups and barriers.

Tori Flower and Kate Ferrier




“Those locked out of the internet will most likely seek help from their friends and family, so it makes perfect sense to set up Internet Buttons to allow his interaction.”

The Guardian

Afternoon with Internet Starter
Liberty Global,Poland, May 2013

UPC Poland trains 4,000 seniors in web use in 2012
Telecompaper, 29th January 2013

New tool makes web easy for silver surfers
The Metro Herald, 27th March 2012

OAP help to try web
The Evening Herald, 27th March 2012

Web tool to tempt pensioners online
The Irish Daily Mail, 27th March 2012

A digital helping hand
The Irish Daily Star, 27th March 2012

Internet Starter – pierwszy raz… z internetem
Onet, 29th March 2012

Push It Good: A Page Of Buttons That Make It Super Easy To Use The Internet
Netted, January 2012

A New Mission to connect the nation
Telegraph, January 2012

A digital helping hand
Metro, February 2011





Winner of the Tech4Good Innovation Award 2011.

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