Affordable, delicious and healthier takeaway food for families on a budget

The Challenge

The boom in online ordering and delivery is making it even easier and more convenient for families to consume unhealthy takeaway food. The UK takeaway market alone has grown by 34% in the last 5 years and ‘everyday takeaway’ has become the new normal with many families ordering 3+ times a week. However, the nutritional profiles of takeaways continue to reflect their traditional use – as an occasional treat. The average takeaway meal contains 68% of the recommended daily calorie intake, so this new trend of ‘everyday’ consumption can lead to negative health effects.

The Action

An affordable, delivery-only takeaway brand serving up proper meals that are delicious, loved by kids and better for you.

Shift have got under the skin of the challenge in terms of understanding the nutrition of takeaways meals, the role this food plays in people’s lives, the nature of the businesses involved and how their owners relate to them. They are crystal clear on what we can (and can’t) hope to influence and what we have to work with in order to effect change.

Adrian Phillips, Director of Public Health, Birmingham City Council

So far…

  • 7+ years making fast food healthier
  • Ethnographic research with 44 families to understand the role takeaway plays in their lives
  • Co-design and development with parents, food industry experts and brand creatives
  • Online tests reaching 129,066 parents to validate the proposition
  • 11 week full service ‘Family Feeds’ prototype in Birmingham to test market demand
  • Rebooted, rebranded pilot launched in South London in autumn 2019
If you’re interested in supporting the London pilot live now, get in touch with Patrick on patrick.bek@shiftdesign.org.

 

Research

Hot, prepared revolution: A summary of two years work looking at takeaways

December 17, 2018

Shift has developed the UK’s most detailed understanding of takeaway food, families’ relationship with it, the role hot, prepared food plays in their food behaviours, the economics of outlets and the motivations of their owners. Possible avenues for positive change have been tested and the way forward is clear.

VIDEO Families and Food: How the environment influences what families eat

June 18, 2018

Insights video summarising our research into how the environment influences families’ food behaviours in Lambeth and Southwark. Videography by Jan Stockel, produced by Maia Muir Wood, and Chloe Cook. Commissioned by Guys and St Thomas’ Charity.

Families and Food: How the environment influences what families eat

May 31, 2018

Research report produced by Shift for Guy’s and St Thomas’ Charity. By Chloe Cook, Maia Muirwood and Chris Holmes

Childhood Obesity Opportunity Spaces: THEME 5: INCLUSIVE REGENERATION

June 1, 2018

Where are there opportunities to impact the local food environment?

Childhood Obesity Opportunity Spaces: THEME 4: SOCIAL INFLUENCES

Where are there opportunities to impact the local food environment?

Childhood Obesity Opportunity Spaces: THEME 3: CREATURES OF HABIT

Where are there opportunities to impact the local food environment?

Childhood Obesity Opportunity Spaces: THEME 2: HEALTHY HEADSPACE

Where are there opportunities to impact the local food environment?

Childhood Obesity Opportunity Spaces: THEME 1: ENVIRONMENTAL NUDGES

Where are there opportunities to impact the local food environment?

VIDEO: Bite Size: Breaking down the challenge of inner-city childhood obesity

Video exploring what behavioural science, lived experience and insights from leading practitioners tell us about one of the biggest health challenges of our time, childhood obesity. Produced by Guys and St Thomas’s Charity, with content and production contributions from Chloe Cook and Maia Muir Wood.

Bite Size: Breaking down the challenge of inner-city childhood obesity

Report exploring what behavioural science, lived experience and insights from leading practitioners tell us about one of the biggest health challenges of our time, childhood obesity. Produced by Guys and St Thomas’s Charity, with content and production from Chloe Cook and Maia Muir Wood.

Stealthy Fast Food: Phase 2 Evaluation Report

December 6, 2017

Evaluation report of experimental feasibility study aiming to test a variety of realistic adaptations to fast food business and evaluate these adaptations to understand their relative effectiveness in relation to sales, costs, customer satisfaction and health. Funded by Public Health, Tower Hamlets. By Chloe Cook and Chris Holmes

Healthier Fast Food: Mapping the Fast Food Environment in Hackney

May 10, 2017

Evaluation report of a pilot research project undertaken from June 2016 to April 2017 mapping the changing fast food environment of two streets in Hackney, London: Morning Lane and Well Street.

Chloe Cook, Chris Holmes and Kathleen Collett

Chicken Shops: Fuelling London’s Youth

October 2, 2013

Infographic on the prevalence and effect of fast food outlets

Tori Flower and Kate Ferrier

Chicken Shops and Poor Diets

October 1, 2013

Summary of research findings including behavioural observation, survey of young people, local environment mapping, ethnography, chicken shop business profiling

Tori Flower and Tayo Medupin

Comment

Box Chicken Launch

Hadrian Garrard from Create London and Nick Stanhope discuss the need for practical interventions to tackle poor diets at the launch of Box Chicken, a pilot of a healthy fast food outlet.

@Shift_org

Partners

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Do you want to get involved? We'd love to hear from you
Email me - duncan.brown@shiftdesign.org.uk