Profile
Tayo joined Shift in 2016, after an 8 year stint in the commercial sector working as a freelancer, entrepreneur and most recently an Insight and Innovation Consultant at the global agency C Space where she was responsible for turning ideas and hunches into early stage businesses.
She holds a BA(Hons) in Business Management and Marketing from the University of Brighton. By 25 Tayo had co-founded two businesses, gaining experience in telecoms, technology and digital marketing.
Tayo heads up our design team and leads two strands of Shift's R&D to promote mental health: focused on the first 1000 days of life (from conception to age two) and the promotion of emotional regulation.
Tayo is partial to a good soy latte, ramen, solo travel and musicals.
tayo.medupin@shiftdesign.org
0207 490 0217
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Human-centred moonshots: Putting people at the heart of mental health tech
Today we launch our report Empowering students and clinicians with data, the culmination of a two-year partnership between Shift and …
Connected from the start: Collective support for parents in the pandemic
This year I had the privilege of collaborating with around 25 organisations on a project called Connected from the Start. …
Five things we learnt about Tip in beta
For two years now, Shift has been working in partnership with NCT, the UK’s largest parenting charity. Our project, which …
#61 THE MINDFUL DESIGNER
Our Innovation Director is showcased in Redjotter’s blog profiling leading designers.
New designs on digital support for parents
NCT is nine months into a partnership with design charity Shift, to create a brand new digital service to help …
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Research
Empowering students and clinicians with mental health data
December 15, 2020
In-depth user research exploring the experiences and perspectives of college students and clinicians around opportunities for mental health innovation.
A healthier internet for health information
July 28, 2020
Mapping the landscape of actors and initiatives improving health information on social media.
Shop Digital: Understanding the influence of digital on shopping behaviours
September 12, 2019
Designing products that empower parents
February 20, 2018
Insight report exploring the parenting journey, the associated feelings, thoughts, desires and behaviours, a review of the sources of support throughout. Plus 5 design opportunities and the principles of design to build parents’ self-efficacy.
0–2s: improving infant emotional development
July 6, 2017
A review of the factors that contribute to the healthy emotional development of infants in their first thousand days of life.
Summary report: 0–2s, Improving infant emotional development
March 30, 2017
Chicken Shops and Poor Diets
October 1, 2013
Summary of research findings including behavioural observation, survey of young people, local environment mapping, ethnography, chicken shop business profiling
Projects
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Powering nonprofits to respond to the crisis
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Better support for parents, even during the pandemic
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Relationships Project: a better society through better relationships
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Healthier Internet: Making high quality health info easy to find and trust
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Increasing access to affordable credit with Fair Finance
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Tip: giving new parents high quality information they’ll love
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Mobile game helping children manage their emotions
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Empowering students and clinicians with mental health data
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Designing a tool to help single parents build financial resilience
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Improving social housing services that support women with their finances
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Understanding how digital can nudge a healthier family food shop
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Researching how to improve parent-child interactions with NSPCC
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Using data and insights to improve early years services
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Building self-reflection skills in young people
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Creating a system of continuous improvement for the NCS programme
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Changing Places: Giving young people a voice on their local area
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Designing a replicable approach for supporting children in care
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Progressively: a model to help organisations improve their impact
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Historypin: bringing communities together though local history
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Box Chicken:
a healthier alternative to fast food near schools