Profile
Tayo joined Shift in 2016, after an 8 year stint in the commercial sector working as a freelancer, entrepreneur and most recently an Insight and Innovation Consultant at the global agency C Space where she was responsible for turning ideas and hunches into early stage businesses.
She holds a BA(Hons) in Business Management and Marketing from the University of Brighton. By 25 Tayo had co-founded two businesses, gaining experience in telecoms, technology and digital marketing.
Tayo heads up our design team and leads two strands of Shift's R&D to promote mental health: focused on the first 1000 days of life (from conception to age two) and the promotion of emotional regulation.
Tayo is partial to a good soy latte, ramen, solo travel and musicals.
tayo.medupin@shiftdesign.org
0207 490 0217
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For two years now, Shift has been working in partnership with NCT, the UK’s largest parenting charity. Our project, which …
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Our Innovation Director is showcased in Redjotter’s blog profiling leading designers.
New designs on digital support for parents
NCT is nine months into a partnership with design charity Shift, to create a brand new digital service to help …
@Shift_org
Research
A healthier internet for health information
July 28, 2020
Mapping the landscape of actors and initiatives improving health information on social media.
Shop Digital: Understanding the influence of digital on shopping behaviours
September 12, 2019
Designing products that empower parents
February 20, 2018
Insight report exploring the parenting journey, the associated feelings, thoughts, desires and behaviours, a review of the sources of support throughout. Plus 5 design opportunities and the principles of design to build parents’ self-efficacy.
0–2s: improving infant emotional development
July 6, 2017
A review of the factors that contribute to the healthy emotional development of infants in their first thousand days of life.
Summary report: 0–2s, Improving infant emotional development
March 30, 2017
Chicken Shops and Poor Diets
October 1, 2013
Summary of research findings including behavioural observation, survey of young people, local environment mapping, ethnography, chicken shop business profiling
Products
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Strengthening the charity sector with digital, design and data Strengthening the charity sector with digital, data and design expertise
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Better support for parents, even during the pandemic Making sure parents get access to support, even during the pandemic
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Relationships Project: a better society through better relationships The Relationships Project: Building a better society by building better relationships
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Healthier Internet: Making high quality health info easy to find and trust Healthier Internet: Making high quality health information easy to find and trust
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Increasing access to affordable credit with Fair Finance Increasing access to affordable credit with Fair Finance
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Tip: giving new parents high quality information they’ll love Tip: a site that gives new parents high quality information they'll love
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Mobile game helping children manage their emotions Video game helping young people self-manage stress, anxiety and depression
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Designing a tool to help single parents build financial resilience A tool to help single parents become be more financially resilient
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Improving social housing services that support women with their finances Improving social housing services that support women with their finances
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Understanding how digital can nudge a healthier family food shop Understanding how digital can help families shop more healthily
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Researching how to improve parent-child interactions with NSPCC Researching how to improve parent-child interactions, with NSPCC
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Using data and insights to improve early years services Using data and insights to improve early years services
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Building self-reflection skills in young people Building self-reflection skills in young people
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Creating a system of continuous improvement for the NCS programme Creating a system of continuous improvement for the NCS programme
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Changing Places: Giving young people a voice on their local area Changing Places: Giving young people a voice on their local area
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Designing a replicable approach for supporting children in care Making replicable an approach for supporting children in care institutions
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Progressively: a model to help organisations improve their impact Progressively: a model to help organisations improve their impact
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Historypin: bringing communities together though local history Historypin: bringing communities together though local history
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Box Chicken: a healthier alternative to fast food near schools Box Chicken: a real alternative to fast food shops