Profile

Tayo joined Shift in 2016, after an 8 year stint in the commercial sector working as a freelancer, entrepreneur and most recently an Insight and Innovation Consultant at the global agency C Space where she was responsible for turning ideas and hunches into early stage businesses.

She holds a BA(Hons) in Business Management and Marketing from the University of Brighton. By 25 Tayo had co-founded two businesses, gaining experience in telecoms, technology and digital marketing.

Tayo heads up our design team and leads two strands of Shift's R&D to promote mental health: focused on the first 1000 days of life (from conception to age two) and the promotion of emotional regulation.

Tayo is partial to a good soy latte, ramen, solo travel and musicals.

tayo.medupin@shiftdesign.org.uk

0207 490 0217

Linked In Profile

@tmedupin

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Research

Shop Digital: Understanding the influence of digital on shopping behaviours

September 12, 2019

Designing products that empower parents

February 20, 2018

Insight report exploring the parenting journey, the associated feelings, thoughts, desires and behaviours, a review of the sources of support throughout. Plus 5 design opportunities and the principles of design to build parents’ self-efficacy.

0–2s: improving infant emotional development

July 6, 2017

A review of the factors that contribute to the healthy emotional development of infants in their first thousand days of life. 

Naomi Stoll and Kathleen Collett

Summary report: 0–2s, Improving infant emotional development

March 30, 2017

A summary of the factors that contribute to the healthy emotional development of children in their first thousand days of life. 
Naomi Stoll and Kathleen Collett

Chicken Shops and Poor Diets

October 1, 2013

Summary of research findings including behavioural observation, survey of young people, local environment mapping, ethnography, chicken shop business profiling

Tori Flower and Tayo Medupin