Tayo joined Shift in 2016, after an 8 year stint in the commercial sector working as a freelancer, entrepreneur and most recently an Insight and Innovation Consultant at the global agency C Space where she was responsible for turning ideas and hunches into early stage businesses.

She holds a BA(Hons) in Business Management and Marketing from the University of Brighton. By 25 Tayo had co-founded two businesses, gaining experience in telecoms, technology and digital marketing.

Tayo heads up our design team and leads two strands of Shift's R&D to promote mental health: focused on the first 1000 days of life (from conception to age two) and the promotion of emotional regulation.

Tayo is partial to a good soy latte, ramen, solo travel and musicals.

0207 490 0217

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Empowering students and clinicians with mental health data

December 15, 2020

In-depth user research exploring the experiences and perspectives of college students and clinicians around opportunities for mental health innovation.

A healthier internet for health information

July 28, 2020

Mapping the landscape of actors and initiatives improving health information on social media.

Designing products that empower parents

February 20, 2018

Insight report exploring the parenting journey, the associated feelings, thoughts, desires and behaviours, a review of the sources of support throughout. Plus 5 design opportunities and the principles of design to build parents’ self-efficacy.

0–2s: improving infant emotional development

July 6, 2017

A review of the factors that contribute to the healthy emotional development of infants in their first thousand days of life. 

Summary report: 0–2s, Improving infant emotional development

March 30, 2017

A summary of the factors that contribute to the healthy emotional development of children in their first thousand days of life. 

Chicken Shops and Poor Diets

October 1, 2013

Summary of research findings including behavioural observation, survey of young people, local environment mapping, ethnography, chicken shop business profiling

Tori Flower and Tayo Medupin