Manjul is the co-founder and CEO of BfB Labs, a highly innovative mental health tech spin-off of Shift, which offers unparalleled digital therapeutics to support children and young people’s mental health.
She is driven by the power of enterprise to enable meaningful impact on people and our ecosystem. With a background in sustainability & innovation, she has developed teams, products, sales pipelines, organisational capacity and partnerships - all led by a clear vision and mission.
Manjul holds an MA in Sustainable Design from the University of Brighton and was awarded the Prime Minister's Point of Light commendation. She frequently engages in public speaking at events such as eMen Conference, Women in Games European Conference, Public Health England (PHE) Annual Conference, the NHS Expo and along with media platforms such as the BBC.
She’s also the co-founder of the UK’s first child-led avoidable sight loss initiative ‘Eye Heroes’. Previously she worked as an Innovation Lead at Shift delivering social impact projects nationally and internationally.
Gaming to tackle anxiety: what BfB Labs learnt from a low-fi pilot
The team at BfB Labs works to empower young people to improve their mental health by building engaging and effective digital …
Immersive gaming to tackle anxiety
Commercial Director Duncan and Innovation Lead Manjul address Mindtech 2018 conference.
Fusing game design with service design thinking
Get your new, free downloadable Game Service Journey map – perfect for anyone working in health tech, gaming, service design, UX, …
Gaming to treat anxiety co-creation workshop: A debrief
On Tuesday 8th May, we hosted the second co-creation session of this Innovate UK funded project. The challenge was to: …
Using game dynamics to treat anxiety in young people
BfB Labs, Shift, Mindtech NIHR and the University of Reading are delivering an Innovate UK funded feasibility study exploring the …
Research trip to El Salvador
Here at Shift we have expanded our work to projects in Central America, where we are now working with Whole …
The journey a young person with anxiety takes through clinical pathways.
June 26, 2018
40,000 aged 5-16 are affected by anxiety in England and the average waiting time for treatment is 18 months. See our infographic detailing the journey a young person with anxiety takes through clinical pathways.