Profile
Immy is an Innovation Lead specialising in the development of theories of change and robust evaluation frameworks. Coming from a Monitoring and Evaluation background, Immy brings a range of qualitative and quantitative skills to the team, including interview, focus group and data analysis skills. She has an MSc in International Development from the School of Oriental and African Studies and a BA Hons in Geography from the University of Oxford.
Prior to joining Shift, Immy worked for a range of international development organisations, working in research communication and conducting research and evaluation on education programmes.
Outside of Shift Immy is a keen amateur jockey, spending most weekends hurtling around muddy fields on horseback.
immy.robinson@shiftdesign.org
Comment
Supporting people affected by Covid-19 to access financial support and information
Immy Robinson and Louise Cooper share reflections on the design and prototyping process as Fair Finance launch a new online …
The Relationships Collective: A proposal
Iona Lawrence and Immy Robinson share a vision for building a collective infrastructure to support and inspire a field of relationships
Design ethics and relationship-centred practice
Relationships Project co-lead Immy Robinson writes for Readymag on multiplying power through relationship-centred design practice.
Measuring relationships: What’s the problem?
Kickstarting a conversation around the question of how we capture the added value of a relationship-centred approach, and whether this is a useful pursuit.
Relationship Makers: A review
Reflecting on what we’ve learnt from a twelve week peer learning programme with a cohort of community businesses committed to building better relationships
Blueprints, Clues and Cues for relational practice
In brief In this blog, Immy outlines the Relationship Project’s upcoming plans to develop practical tools that support the design …
Joining the Dots: The Measurement Challenge
In this Joining the Dots blog series, Immy Robinson – Research and Innovation Lead at Shift – explores some of the knotty …
An ‘equation’ for relationship-centred design
Over the past few months, we’ve been developing a bank of case studies which, we think, demonstrate relationship-centred design in …
Feedback on Relationship-Centred Design Considerations: Round 1
Last month, we (the Relationships Project team) shared a first attempt at a set of relationship-centred design considerations with our …
3 challenges to embedding a user-centred design approach
Last week I went along to #Design4Charities2018, an event hosted by Uscreates to explore the different ways charities and …
Using design to solve the problems of rural isolation and loneliness amongst the elderly
Ten things we’ve learned from designing and piloting a national campaign for young people with NCS
Over the past six months, we’ve been designing a new “mass action campaign” in partnership with the National Citizen Service. …
Designing for social isolation with BBC Radio Four’s ‘The Fix’
At the end of last week I headed west to the picturesque town of Tetbury, Gloucestershire, to record the first …
Designing toolkits to help leaders run effective, engaging and consistent Guided Reflection with NCS
Over the course of 2017, we worked closely with the National Citizen Service to improve the consistency and effectiveness of …
Our Theory of Change: The Science Behind Historypin’s Storybox, Part 1
Historypin’s Storybox seeks to help address one of the big problems of our time: the increasingly stark disconnections and divisions …
Applying Shift’s design approach to The National Citizen Service
The National Citizen Service (NCS) runs a 2-4 week programme for 15 – 17 year olds during their school holidays, …
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Research

Inverting the question: RCT findings on reframing borrowing in terms of repayment
September 28, 2021
Findings from our second RCT with Fair Finance and Paul Adams exploring the role of repayment framing in online loan applications and affordability.

Active Neighbours: Understanding the experiences of Covid volunteers
March 10, 2021
A field guide from the Relationships Project, presenting five ‘types’ of Covid volunteers and key considerations for supporting them to carry on caring.

Turning to the Light: Looking back and looking forward after one year of Covid
March 8, 2021
Reflecting on what we’ve learnt from one year of Covid, this report makes the case for reflection and recuperation, and then for building energetically on the many positives from this period.

Relationship Makers Impact Report
December 18, 2020
Drawing together our learning from a twelve week peer learning programme with a cohort of community businesses committed to building better relationships.

Understanding the impact of Covid-19 on Fair Finance customers
December 3, 2020
User research exploring the lives, experiences and support needs of Fair Finance customers in the context of the pandemic.

Encouraging Affordable Borrowing
March 20, 2020
In this report, published with Fair Finance, we share our RCT findings on anchoring loan amounts.

The Relationship-Centred City: Building a better London by building better relationships
March 13, 2020
A report from the Relationships Project unearths learning for cities the world over.

Case studies: relationship-centred practice
February 2, 2020
A collection of inspiring examples of relationship-centred practice from across the UK.
Projects
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Relationships Project: a better society through better relationships
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Powering nonprofits to respond to the crisis
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Increasing access to affordable credit with Fair Finance
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The impact of Covid-19 on financial vulnerability
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Storybox: bringing diverse communities together through story sharing
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Building self-reflection skills in young people
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Creating a system of continuous improvement for the NCS programme
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Changing Places: Giving young people a voice on their local area
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Historypin: bringing communities together though local history