Profile
Until March 2020, Chloe was Shift's lead researcher for ethnographic and user research. A trained anthropologist, she helped make sure that the products we make are designed with real people in mind. With previous lives in trends forecasting and innovation consultancy in the private sector, Chloe brought to Shift an understanding of how design can respond to, and create, social change.
Chloe holds an MSc in Digital Anthropology from UCL and learnt the skills of her trade as a social scientist at the London School of Economics. Before joining Shift, she spent a year as a freelancer working on a public dialogue about the future of food and on a Cancer Research UK funded project looking at how to use virtual reality to make the future feel more real. Chloe has also been a senior researcher at the ethnographic research agency ESRO and a trends consultant at WPP-owned The Futures Company.
She’s a lover of travel, food and exploring odd corners of the internet.
Comment
Stealthy Healthy Changes: Designing tweaks to fast food outlets to improve health and maintain profits
It’s a bit of a special week this week for the food team as our first intervention tests have gone …
@Shift_org
Research
A healthier internet for health information
July 28, 2020
Mapping the landscape of actors and initiatives improving health information on social media.
Hot, prepared revolution: A summary of two years work looking at takeaways
December 17, 2018
Shift has developed the UK’s most detailed understanding of takeaway food, families’ relationship with it, the role hot, prepared food plays in their food behaviours, the economics of outlets and the motivations of their owners. Possible avenues for positive change have been tested and the way forward is clear.
VIDEO Families and Food: How the environment influences what families eat
June 18, 2018
Insights video summarising our research into how the environment influences families’ food behaviours in Lambeth and Southwark. Videography by Jan Stockel, produced by Maia Muir Wood, and Chloe Cook. Commissioned by Guys and St Thomas’ Charity.
Families and Food: How the environment influences what families eat
May 31, 2018
Research report produced by Shift for Guy’s and St Thomas’ Charity. By Chloe Cook, Maia Muirwood and Chris Holmes
Childhood Obesity Opportunity Spaces: THEME 5: INCLUSIVE REGENERATION
June 1, 2018
Where are there opportunities to impact the local food environment?
Childhood Obesity Opportunity Spaces: THEME 4: SOCIAL INFLUENCES
Where are there opportunities to impact the local food environment?
Childhood Obesity Opportunity Spaces: THEME 3: CREATURES OF HABIT
Where are there opportunities to impact the local food environment?
Childhood Obesity Opportunity Spaces: THEME 2: HEALTHY HEADSPACE
Where are there opportunities to impact the local food environment?
Childhood Obesity Opportunity Spaces: THEME 1: ENVIRONMENTAL NUDGES
Where are there opportunities to impact the local food environment?
VIDEO: Bite Size: Breaking down the challenge of inner-city childhood obesity
Video exploring what behavioural science, lived experience and insights from leading practitioners tell us about one of the biggest health challenges of our time, childhood obesity. Produced by Guys and St Thomas’s Charity, with content and production contributions from Chloe Cook and Maia Muir Wood.
Bite Size: Breaking down the challenge of inner-city childhood obesity
Report exploring what behavioural science, lived experience and insights from leading practitioners tell us about one of the biggest health challenges of our time, childhood obesity. Produced by Guys and St Thomas’s Charity, with content and production from Chloe Cook and Maia Muir Wood.
Key aspects of CBT and gamification to treat children with anxiety
April 3, 2018
Stealthy Fast Food: Phase 2 Evaluation Report
December 6, 2017
Evaluation report of experimental feasibility study aiming to test a variety of realistic adaptations to fast food business and evaluate these adaptations to understand their relative effectiveness in relation to sales, costs, customer satisfaction and health. Funded by Public Health, Tower Hamlets. By Chloe Cook and Chris Holmes
Healthier Fast Food: Mapping the Fast Food Environment in Hackney
May 10, 2017
Evaluation report of a pilot research project undertaken from June 2016 to April 2017 mapping the changing fast food environment of two streets in Hackney, London: Morning Lane and Well Street.