Launching three years of innovation in behaviour change

April 2013 marked the start of a very exciting three-year partnership between Nominet Trust and We Are What We Do, that will see us create a series of new behaviour change products capable of delivering measurable social impact at scale…

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Can Consumer Product Design Really Drive Systemic Social Change?

A recent Forbes piece by Ashoka’s Michael Zakaras takes product design to task as a source of transformational social change. To provide an antidote to the fashionable fascination with “things” as the answer to all our social ills, the article uses examples like Toms Shoes‘ one-for-one model and the distribution of mosquito nets as evidence that products normally fail to engage with the roots of complex social problems.

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